Baudouin is our best partner for EMEA, says PSI

/ News & Interviews / Monday, 21 March 2022 11:39

Baudouin, the French manufacturer of marine and industrial diesel and natural gas engines, and USA-based Power Solutions International (PSI) have signed an international distribution and service agreement. The partnership was signed during the Middle East Energy 2022 in Dubai.

Under the agreement, Baudouin will expand PSI’s product range to the European, Middle Eastern and African markets (EMEA). The partnership complements Baudouin’s PowerKit diesel and lean-burn gas product lines, to deliver a full spectrum of power solutions for its clients around the globe.

Energy Review caught up with Judson McBride, director, business development – Power Generation at PSI, who shared his point of view on the strategic partnership.

What are the key growth opportunities for your business?

Our major key growth opportunity is expanding our rich burn gas technology into the EMEA markets and the MEE show represented an ideal forum to establish our presence.  Our new partnership with Baudouin for the sales and service of PSI engines throughout the EMEA region is a critical step forward in achieving our vision. 

How is the process of digitalization impacting your business and how are you diversifying your product portfolio?

From our viewpoint, everybody had to learn to digitalize overnight and work remotely with the surge of COVID over the last few years. Data centers in particular have seen quite a large expansion in multiple markets. With their expansion comes the need for backup power, and this is where our rich burn engines intervene and are the perfect solution.

What are the main challenges that you're facing in your business and how are you addressing those?

Our main challenge right now is expanding out of the North American market. Our partnership with Baudouin to enter the EMEA market, providing sales and service of PSI engines, is not only our biggest opportunity but the answer to one of our biggest concerns right now on how to break into new markets and how to service them. Baudouin is the best partner for us as they are not only a member of the Weichai family, but they have the market knowledge, relationships and service network which will provide constant support to PSI customers.

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